ABSTRACT
The world faces an extraordinary public health emergency and consequent massive socioeconomic impact due to the outbreak of novel type of coronavirus known as COVID-19. While commenting what and how should media report on this pandemic, Powell (2020) from Future Science Group said that "it's also important to communicate the story behind the numbers, what countries are doing to respond to the disease and what individuals can do too, ensuring stories have practical and actionable information." Obregón et al, (2009) admired Pakistan's efforts for lowering cases due to effective media strategies by, "mobilizing social networks and leaders, creating political will, increasing knowledge and changing attitudes, ensuring individual and community-level demand, overcoming gender barriers and resistance to vaccination." Themes are more implicit and , categories explicit context of the text whereas subthemes focus on a notable event with a central organizing context having implicit meanings like themes. [...]this study coded major agendas through pilot study and then extracted subthemes/ or issues or notable events from the population of the study.